Essentra | h2o | Creative Communications Ltd.

15782

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About This Project

Essentra

Manufacturers and distributors of vital component parts for multiple industrial sectors. Whether a tiny component, or a bespoke solution to a complex challenge, Essentra’s global scale and reach mean they can deliver.

Challenge:

Increase customer engagement and relevancy of communications
Support digital campaigns via new channels and improved content
Demonstrate continued value, quality, product availability, support and expertise to customers

Solution:

We developed a core style for printed quarterly communications that would help build brand recognition for customers. Each edition showcased individual product ranges, applications and their benefits and value. Through data insights, we targeted customers with segmented messages based on previous behaviours. We also managed the development of 21 language versions.

Results:

The initial programme proved so successful that it’s now been rolled out as part of Essentra’s business-as-usual activity. The creative themes are also being used in other campaigns across all regions.

Does your company have a similar challenge? Just add h2o.