| h2o | Creative Communications Ltd.
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About This Project

Freedom Boat Club – Demand Generation




Demand generation and increasing memberships through a targeted ‘Blue Friday’ campaign.


To generate demand for new memberships and leads for the luxury boat share membership club based in Portsmouth, Freedom Boat Club. FBC UK wanted to start their first ‘off-season’ in the UK with a bang,  while supplementing ongoing campaigns. An additional challenge was the restriction of not having the ability to mention cost of membership and the need to remain consistent with current campaigns and corporate branding.



With a tight turnaround and a fixed deadline in the lead up to the start of their traditional off season, we created an intense two week ‘Blue Friday’ Campaign to generate hyper-targeted warm leads & ultimately membership sign ups.

  • Produce a two stage paid social campaign targeted to each individual organisation persona/audience, with personalised creative and messaging to each persona and targeted location
  • Developed personalised creative assets for organic & paid social
  • Organic social posts to support paid activity
  • Designed and created a form to maximise lead capture, with messaging for different stages of campaign
  • Retargeting of previous web visitors with



A highly successful campaign, executed with creativity and attention to detail. Most importantly, generating a high number of leads, enquiries and new members! Here are a few highlights:

  • ROAS of 517%
  • 37% increase in leads generated
  • 14% reduction in cost per lead