About This Project
G-Smatt media facade glass and structures provide an innovative way to interact with and influence your audiences. It’s the perfect canvas for the imagination for architects, interior designers and event planners.
Challenge:
- Far-east parent company with legacy look & feel and creative elements
- Brand and creative elements didn’t resonate in EMEA
- To develop a contemporary and engaging identity and brand
Solution:
We first took the time to understand the organisation and their high-tech products. By researching the market place, we gained insight into the competitive environment they faced. We also analysed their target audiences to understand their pain points and drivers. These insights helped us develop an on-point brand, guidelines, content, tone of voice, vision and a suite of collateral.
Results:
The new brand has been so well received by the EMEA that the parent company is adopting it to roll out across other global markets.
Does your company have a similar challenge? Just add h2o.
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