Harley Davidson | h2o | Creative Communications Ltd.
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About This Project


Harley-Davidson is a legendary brand around the world. With regional markets spending millions on parts, accessories and MotorClothes™ throughout the year, they asked us to improve the ordering process, increasing customer and dealer experience and engagement.


  • To develop an online system for dealers to centralise ordering parts and merchandise
  • Our system DSS – Dealer Selection System – needed to replace multiple back-end systems and data sources
  • DSS required for two specific month long ordering windows each year
  • The need for dealers to use their own devices for ordering securely
  • Harley-Davidson needed live reporting and updates throughout each order window


We designed and created a bespoke online ordering system with a fully responsive UI for the client’s needs, replacing a number of costly systems. This new global process has increased orders significantly and rolled out across all regions.


The online ordering tool has proven so successful that the client has now expanded it to 75 countries, encompassing 1352 dealers. In two months during the show ordering window, the tool has handled 3223 baskets, totalling 424,442 product orders. That’s 25,301,480 requests served.

Does your company have a similar challenge? Just add h2o.

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