Harley Davidson | h2o | Creative Communications Ltd.
14992
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Harley-Davidson®

Iconic.  Global. That’s Harley-Davidson. With regional markets spending millions on parts, accessories and MotorClothes™, they needed to communicate their latest custom options and fashion lines as quickly as possible. We built the legendary brand two separate websites that deliver local language experiences with ideas on customisation and a complete list of products, as well as a site that showcases all the latest MotorClothes™ collections and merchandise. All with one goal: to drive more sales for local dealers.

Challenge:

  • Connect with customers digitally and launch new collections and apparel and accessories
  • No online centralised platforms to showcase products and harness customer loyalty
  • Franchised dealer network with low levels of engagement

Solution:

  • Propose new online experiences for Harley-Davidson customers to view apparel and parts & accessories
  • Developed two core website platforms to promote benefits and value of each areas (motorclothes.harley-davidson.eu and accessories.harley-davidson.eu/)
  • Surveyed customers to understand exactly what their needs were and what was stopping them previously from purchasing

Results:

Visitors to websites increased by more than 40% in the first year of launch. Customers were able to create wishlists with the new facility we created. The volume of customers purchasing through dealer networks also increased by 30% after visits to the two new website platforms.

Does your company have a similar challenge? Just add h2o.

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