Iconic. Global. That’s Harley-Davidson. With regional markets spending millions on parts, accessories and MotorClothes™, they needed to communicate their latest custom options and fashion lines as quickly as possible. We built the legendary brand two separate websites that deliver local language experiences with ideas on customisation and a complete list of products, as well as a site that showcases all the latest MotorClothes™ collections and merchandise. All with one goal: to drive more sales for local dealers.
Visitors to websites increased by more than 40% in the first year of launch. Customers were able to create wishlists with the new facility we created, with the total value exceeding £66m since 2012. The volume of customers purchasing through dealer networks also increased by 30% after visits to the two new website platforms.