Hella is a leading automotive technology innovator and major OEM parts supplier. They were looking for a strong social media presence to drive traffic to a new website, as well as support their existing marketing and PR outreach. Our social media experts leaped to the challenge and spread the word.
Challenge:
- Limited budgets, yet significant results needed to support sales efforts
- Work closely with existing marketing and PR activity and outreach
- Previous social media campaigns were irregular and had limited results
Solution:
- Create and manage key social media profiles
- Social listening to gather insight & analysis
- Content creation across LinkedIn, Facebook and Twitter
- Automated campaign syndication and analytics across all social channels
Results:
Over 100K organic impressions across Twitter and Facebook since December, with Twitter starting from ground zero. Facebook followers have also grown by 25%. Regular retweets by publications such as Garagewire and CAT magazine have led to 50K impressions from a product campaign with a £0.64 per click cost, well below industry average.
Does your company have a similar challenge? Just add h2o.
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