About This Project
A constituent college of the University of Oxford. Founded in 1249 by William of Durham, it has a claim to being the oldest college in Oxford or Cambridge.
Challenge:
- Increase income through alumni and fundraising efforts
- Increase awareness of the various routes to donate and the outcomes of donating
- Appeal to former students and influential contributors across the world
Solution:
We were presented with a number of diverse communications to alumni and student groups about various donation funds. Each had been communicated individually to represent the different funds available and where the money goes. Still maintaining each fund’s own individual identity we created a suite of integrated communications giving people a clear choice and simple easy to identify routes to the varying funds and benefits. Culminating in an ident and series of pre, on event, and post event communications for a major biannual conference for top business leaders from across the world to discuss the college’s vision and strategy. Items we have produced are used both on line and off line and were designed to meet those challenges.
Results:
The campaign realised a 20% increase in positive response rates to communications. Although there are no ‘sales’ as such, donations have increased and awareness of the various levels of donation and funds available is now more widely available and understood.
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