350+ leads generated from campaign activity.
583.5% increase in organic traffic.
193.7% increase in the number of keywords ranked for.
295% increase in social media followers.
Cadonix, a leader in automotive cloud-based CAD software, aimed to enhance its market presence and drive growth through targeted digital marketing strategies. However, they faced challenges in expanding their brand awareness and generating leads in a competitive digital landscape.
The objectives were clear: increase brand awareness, generate organic and paid leads, and improve conversion rates. Achieving these goals required a multi-faceted approach, focusing on PPC, social media, and SEO, amid evolving search engine algorithms and intense market competition.
We devised a comprehensive digital marketing campaign centred around three key pillars:
PPC (Google Ads): We set up a Google Ads campaign with a bespoke lead-generation-focused landing page (HubSpot), targeting high-intent keywords to maximize ROI.
Social Media: We leveraged both paid and organic content distribution to engage with potential leads on platforms where they are most active.
Website and SEO: Significant efforts were made to enhance the website's SEO performance, including optimising existing content and creating SEO-rich blog posts to attract organic traffic.
These strategies were implemented with a focus on data-driven decision-making, allowing us to adapt tactics in real time based on performance analytics.
Over 350 leads were generated from campaign activity across these channels.
We saw an astonishing increase of 583.5%, with daily traffic surging from 133 in February 2023 to 909 by January 2024.
Cadonix now ranks for 1,075 keywords, a 193.7% increase from the previous year, indicating enhanced visibility across search engines.
Achieving placement in Google's SERP features, capturing approximately 8% of all organic clicks for selected keywords, thereby significantly boosting visibility and traffic.
Social media followers doubled in one year!
Click-through rate that is double the industry standard.
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