Leveraging social media to accelerate sales
Key Highlights
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517% ROAS
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37% increase in leads generated
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14% reduction in cost per lead
The Challenge
Freedom Boat Club (FBC) is a luxury boat share membership club based in Portsmouth. FBC UK wanted to start their first off-season in the UK with a bang, while supplementing ongoing campaigns. Additional challenges included the directives not to mention membership costs and the need to remain consistent with current campaigns and corporate branding.
Our Approach.
With a tight turnaround and a fixed deadline in the lead up to the start of their traditional off season, we created an intense two-week ‘Blue Friday’ campaign to generate hyper-targeted warm leads & ultimately membership sign ups.
We produced a two-stage paid social campaign targeted to each individual organisation persona/audience, with personalised creative and messaging to targeted locations. We also developed personalised creative assets for organic & paid social media, and supported this activity with organic social posts. At different stages of the campaign, we maximised lead captures with a strategic form.
The Results.
Increased Revenue + Exposure
The social media campaign generated a large number of warm leads which could be nurtured into paid members. Resulting in greater awareness of FBC and a high ROAS.
Key Learnings + Future Performance
Following the success of this campaign, we have continued to launch a yearly 'Blue Friday' lead generation campaign. We apply the knowledge gained from previous campaigns to enhance our performance and continue to achieve outstanding outcomes.