Essentra’s global business spans several divisions from Components to Filters, Packaging and Tapes. A series of mergers and acquisitions resulted in a diverse offering, with multiple audiences, industries, geographical locations and organisational cultures and so a strong encompassing brand was required to avoid a siloed, disjointed company.
A strategic review was undertaken and Essentra needed a partner that fully understood the nuances of their business. Working with Essentra's Senior Leadership Team, we analysed and translated the insights and research findings into a clear and cohesive brand that aligned with their vision to be practical, experts and easy to do business with.
The process included the development of primary and secondary logos, colour palettes, tone of voice, application guidelines, templates, and branded assets. We also developed an internal proposition toolkit, strategy and proposition graphics, persona animations, and customer infographics.
Well received internally and externally
The new branding was well received both internally and externally and helped position Essentra for the next stage of their strategic journey.
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