Increasing sales by educating school and college IT network managers
![Sophos logo](/_astro/Sophos_Logo3_bb159e99eb_Zg3XXS.png)
Specialisms Utilised.
![Sophos Calendar](/_astro/case_study_hd2_the_challenge_img_2x_65c281f9bc_cqOR2.webp)
The Challenge.
Many of Sophos’ customers and prospects buy through resellers, so not much was known about them. And then there’s the added problem that IT security products have become as complex as the networks they’re trying to secure. Sophos wanted to target school and college IT network managers, but had limited insight into current markets, drivers and challenges.
They did know they were targeting a disparate target audience with different needs, from budgeting issues and multi-campuses to existing contracts. They also lacked any structured communication programme for existing customers.
![Sophos "Value is more important than ever"](/_astro/Sophos_v3_bfa872134d_Z3H8Iv.webp)
The Results.
Enquiry Targets Smashed
Sophos experienced strong sales leads with higher-than-anticipated sales.