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In the eyes of the movement ‘International Women’s Day’ it is believed: “better the balance, better the world.” We are still striving for a more gender-balanced world. Meet some of the inspirational women & men at h2o to hear what they have to say… Sarah, what does IWD mean...

Ok, this is a bit of a long-winded explanation, but it does get onto marketing eventually. I promise. For my birthday this year, one of the presents I received from my girlfriend was a poster of the 100 greatest films of all time. After I got...

Thank heaven for this advert. Let’s talk about it. Let’s have a conversation about it. Sexual assault is no longer a taboo subject or something victims feel like they can’t talk about. When Gillette unveiled their video questioning whether this is the best a man can...

During a slightly hungover Sunday lunch a couple of weeks ago, a friend of mine that is not in the marketing industry (they are in the army — a proper job apparently) was complaining about the Beaglestreet advert that has been on TV recently. They had just...

Behavioural retargeting, or just retargeting or remarketing is the practice of advertising to people based on their past online behaviour. In layman’s terms, adverts for products that you’ve browsed mysteriously follow you around the internet, showing everyone what you’ve been looking at. We’ve all heard the...

That might seem like a very strange and counterproductive title for a blog from a marketing agency. You could argue that it’s the opposite of business development (business sabotage?). However, it’s true. Whilst we like to think that there’s no situation where a business couldn’t benefit from...

As Ned Stark used to occasionally mention, ‘Winter is coming.’ Nights are drawing in, the clocks have gone back and debates about when the heating can go on have already started. If you’ve been too busy ferreting around in cupboards trying to find where you...

In an era when our digital footprint is tracked, there is a growing theory that tangible, high-quality physical marketing is overdue to make a comeback. We’re not talking cheap, badly designed junk mail, but targeted thoughtful high-quality marketing material. Not this. We don’t like the phrase direct...

As adults, we are totally immune to peer pressure now. Gone are the days we’d feel compelled to do something purely because everyone else was doing it. This often led to the inevitable scolding “If everyone jumped off a bridge, would you do that too?!”...

Definition of celebrity endorsement: A form of brand or advertising campaign that involves a well-known individual using their fame to help promote a product or service. This form of influencer marketing has certainly had its day in the sun over the years, with well-known personalities endorsing...