We are often guilty of putting things in boxes. Marketers love to segment and compartmentalise website visitors, customers, pretty much anyone, really. This can be incredibly useful and productive to help you build buyer personas for behavioural cohort analysis and to make your marketing more...
There is an age-old saying that no publicity is bad publicity. Whilst this is true to an extent, I would bet that the careers of a number of disgraced politicians and celebrities would beg to differ. To a much lesser extent, this approach appears to...
Video may have killed the radio star, however, it has given rise to a veritable universe of other stars, from Charlie Chaplin to PewDiePie. It’s showing no sign of slowing, as it has seamlessly transferred into the digital world. Currently, if you tried to watch all...
We all talk about branding quite a lot, don’t we? Phrases like ‘building a brand,’ ‘brand integrity’ ‘brand personality’ and ‘brand values’ are thrown around like cake in a food fight. To the uninitiated, branding means a logo and choosing ‘brand’ colours. This post is a...
Apple’s iOS 11 operating system was released yesterday. This update is not only important to keep your phone secure, but it offers a plethora of new features. it’s definitely exciting. In this article, we’ll be exploring what these amazing technological features mean for marketers, clients marketing...
Staying on top of everything that goes on in the world of digital marketing can be a full-time job. This is an issue for those of us that already have a job and also enjoy luxuries like sleeping, eating and social life. To give you...
It (hopefully) shouldn’t be surprising to you that it’s easier to sell things to people when you know what they want. Finding this out can be a complex, lengthy and expensive process though. There are a number of options that you can pursue to find out...
“If you fail to plan, you’re planning to fail,” is the cheesy catch-phrase of every smug, organised person who is addressing their less-organised fellow humans. Whilst it’s infuriating when this is used on you, it’s unfortunately true when it comes to the brutal arena of...
The digital world doesn’t rest. If you blink (or sleep) you are in danger of missing out on a breaking story. If you’ve not been glued to your newsfeed this month or even had the audacity to go on holiday, don’t worry, here is a...
When it comes down to it, the vast majority of problems both in our personal and professional life are to do with communication. Whether it’s a lack of clarity, the tone, level of detail, or just a general lack of it, communication issues can make...