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Piggyback marketing isn’t a new phenomenon, it’s has been around for years. It involves a brand using the popularity or attention garnered by another brand, event or special occasion to promote their own brand. When done well, this can be an incredibly effective way to achieve...

Happy New Year from the h2o team. We hope you had a brilliant Christmas and haven’t made any resolutions you’ve not been able to keep. We’re all still waiting for our gyms to return to normal after the January rush. With all of the celebrating, parties,...

In marketing, the word content is thrown around as carelessly as a Trump tweet. ‘Content is King,’ we all have a content marketing strategy and are obsessed with creating content for our blogs, social media, and websites. With the pressure and urgency to create things to...

We are often guilty of putting things in boxes. Marketers love to segment and compartmentalise website visitors, customers, pretty much anyone, really. This can be incredibly useful and productive to help you build buyer personas for behavioural cohort analysis and to make your marketing more...

There is an age-old saying that no publicity is bad publicity. Whilst this is true to an extent, I would bet that the careers of a number of disgraced politicians and celebrities would beg to differ. To a much lesser extent, this approach appears to...

Video may have killed the radio star, however, it has given rise to a veritable universe of other stars, from Charlie Chaplin to PewDiePie. It’s showing no sign of slowing, as it has seamlessly transferred into the digital world. Currently, if you tried to watch all...

We all talk about branding quite a lot, don’t we? Phrases like ‘building a brand,’ ‘brand integrity’ ‘brand personality’ and ‘brand values’ are thrown around like cake in a food fight. To the uninitiated, branding means a logo and choosing ‘brand’ colours. This post is a...

Apple’s iOS 11 operating system was released yesterday. This update is not only important to keep your phone secure, but it offers a plethora of new features. it’s definitely exciting. In this article, we’ll be exploring what these amazing technological features mean for marketers, clients marketing...

Staying on top of everything that goes on in the world of digital marketing can be a full-time job. This is an issue for those of us that already have a job and also enjoy luxuries like sleeping, eating and social life. To give you...

It (hopefully) shouldn’t be surprising to you that it’s easier to sell things to people when you know what they want. Finding this out can be a complex, lengthy and expensive process though. There are a number of options that you can pursue to find out...