It is a well-worn cliché that innovation never stops. Motivational speakers often say that if you’re standing still, you’re really moving backwards. This is summarised nicely with the phrase ‘it’s better to have regrets rather than what ifs,’ or if you’re born after 1993; ‘YOLO.’ Admittedly,...
The vast majority of us are aware of the threat of viruses and malware on our laptops and computers. We take precautions and protect ourselves with anti-virus software. However, the rise of smart devices in the home and the Internet of Things has potentially opened...
Joan Jett once sang that she didn’t give a damn about her reputation. In this blog, we’ll be looking at brands that have seemingly taken this lyric to heart. Recently there has been a spate of brand PR ‘mishaps’ and ‘misjudgements’ from assaulting your own...
In case you’ve missed it, Mad Men has recently been added to UK Netflix. The show follows the exploits of a New York advertising agency as it moves from the late 1950s through the 60s. Everybody seems to have a drinks cabinet in their office...
We love technology at h2o, from Account Executive Luke’s smart home to Animator Simon’s virtual spinning classes. Keeping our eye on the future and the future possibilities (and marketing capabilities) of technology is not just part of our job, it’s something we’re all passionate about — just...
When I first heard the term ‘augmented reality’ (AR), I envisaged a Matrix-esque vision of an apparent utopia, whilst in reality, the user is wasting away in a dark room somewhere. AR is actually far less scary and potentially life-threatening. If you sit in meetings nodding...
Unless you didn’t look at the news or any social media on Thursday you will have seen some reference to Pepsi and their new advert. This was produced by Pepsi’s in-house creative team and features one of the Kardashian clan in the shape of supermodel...
As 2017 rolls on it may feel like we’re moving further and further towards a world controlled entirely by our handheld devices, chatbots and Wi-Fi enabled light bulbs. While we aren’t in the realms of Skynet quite yet, the speed in which tech is changing...
At h2o we love keeping tabs on emerging themes within the marketing arena. We’ve identified an emerging trend that we call Invisible User Interface (IUI) technology as something that we think is going to be huge over the next couple of years. “What’s that?” We...
There are many clichés about thinking and dreaming big. In this article, we’ll be rejecting this and extolling the virtues of thinking small and local, hyperlocal in fact. We’ll start our support of the small by looking at search engine optimisation (SEO), a ‘dark art’ that...