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At h2o we love keeping tabs on emerging themes within the marketing arena. We’ve identified an emerging trend that we call Invisible User Interface (IUI) technology as something that we think is going to be huge over the next couple of years. “What’s that?” We...

There are many clichés about thinking and dreaming big. In this article, we’ll be rejecting this and extolling the virtues of thinking small and local, hyperlocal in fact. We’ll start our support of the small by looking at search engine optimisation (SEO), a ‘dark art’ that...