It (hopefully) shouldn’t be surprising to you that it’s easier to sell things to people when you know what they want. Finding this out can be a complex, lengthy and expensive process though. There are a number of options that you can pursue to find out...
“If you fail to plan, you’re planning to fail,” is the cheesy catch-phrase of every smug, organised person who is addressing their less-organised fellow humans. Whilst it’s infuriating when this is used on you, it’s unfortunately true when it comes to the brutal arena of...
The digital world doesn’t rest. If you blink (or sleep) you are in danger of missing out on a breaking story. If you’ve not been glued to your newsfeed this month or even had the audacity to go on holiday, don’t worry, here is a...
When it comes down to it, the vast majority of problems both in our personal and professional life are to do with communication. Whether it’s a lack of clarity, the tone, level of detail, or just a general lack of it, communication issues can make...
Don’t worry, this isn’t some kind of existential crisis or the beginning of a deep, soul-searching spiritual inquest into why we’re all here and the meaning of life. I’ll save that post for later. What I’ll be exploring in this edition are the advantages and...
When you think of marketing careers, you probably think about Don Draper figures, or offices that are full of cool, creative people who have meetings on beanbags, have arcades in their office and obsessively purchase the latest gadgets. People whose creativity is stymied only by...
It is a well-worn cliché that innovation never stops. Motivational speakers often say that if you’re standing still, you’re really moving backwards. This is summarised nicely with the phrase ‘it’s better to have regrets rather than what ifs,’ or if you’re born after 1993; ‘YOLO.’ Admittedly,...
The vast majority of us are aware of the threat of viruses and malware on our laptops and computers. We take precautions and protect ourselves with anti-virus software. However, the rise of smart devices in the home and the Internet of Things has potentially opened...
Joan Jett once sang that she didn’t give a damn about her reputation. In this blog, we’ll be looking at brands that have seemingly taken this lyric to heart. Recently there has been a spate of brand PR ‘mishaps’ and ‘misjudgements’ from assaulting your own...
In case you’ve missed it, Mad Men has recently been added to UK Netflix. The show follows the exploits of a New York advertising agency as it moves from the late 1950s through the 60s. Everybody seems to have a drinks cabinet in their office...