Blog.

From industry insights, innovative ideas, and digital news dissected, you'll find a stream of marketing wisdom through our blog!

Latest.

Crafting a winning Olympic Games logo

Within this blog, we explore 4 of the most iconic geometric Olympic logo designs, breaking down each element that contributed to their success.

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BrandingDesign
Practical applications of AI

Practical applications of AI in digital marketing

AI is reshaping marketing with innovative tools and predictive analytics. Find the balance between machine learning and creativity to elevate your marketing.

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AI
RFM segmentation

Understanding the RFM segmentation technique

We all know understanding your customers is key to success, and RFM segmentation is one tool in your toolbox to help you do this! But what exactly is RFM, and why should you care about this data-driven marketing approach?

Read more: Understanding the RFM segmentation technique

Marketing Strategy
Brand positioning strategies.

Three essential brand positioning strategies

The business world is a battlefield, and today's competition is fiercer than ever. For brands to rise above the crowd, a strategic and well-defined brand position is essential.

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Branding
ChatGPT for marketing.

ChatGPT for Marketing: A quick overview

Find out how AI is revolutionising marketing with personalised content, automated tasks and enhanced customer engagement. Discover a smarter marketing strategy.

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AI
Small tree growing out of a shopping trolley.

Understanding the eco-conscious customer

Discover how eco-conscious customers are reshaping shopping habits. Learn key strategies for engaging green customers by emphasising sustainability, transparency, and ethical practices.

Read more: Understanding the eco-conscious customer

Marketing Strategy