AI’s role in creative industries
Learn how AI is changing creative design and digital marketing, through its impact on productivity, design exploration, video production, and strategies.
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Blog.
From industry insights, innovative ideas, and digital news dissected, you'll find a stream of marketing wisdom through our blog!
Latest.
Pinterest as a platform for inspiration and brand growth
Discover how Pinterest's 522M+ monthly users and unique analytics make it a powerful marketing platform for long-term brand growth and engagement.
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Crafting a winning Olympic Games logo
Within this blog, we explore 4 of the most iconic geometric Olympic logo designs, breaking down each element that contributed to their success.
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My trip to the New Designers Show 2024
The New Designer Show in Islington is a vibrant showcase of talent, promising a bright future of design excellence.
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Practical applications of AI in digital marketing
AI is reshaping marketing with innovative tools and predictive analytics. Find the balance between machine learning and creativity to elevate your marketing.
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Understanding the RFM segmentation technique
We all know understanding your customers is key to success, and RFM segmentation is one tool in your toolbox to help you do this! But what exactly is RFM, and why should you care about this data-driven marketing approach?
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Three essential brand positioning strategies
The business world is a battlefield, and today's competition is fiercer than ever. For brands to rise above the crowd, a strategic and well-defined brand position is essential.
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ChatGPT for Marketing: A quick overview
Find out how AI is revolutionising marketing with personalised content, automated tasks and enhanced customer engagement. Discover a smarter marketing strategy.
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Understanding the eco-conscious customer
Discover how eco-conscious customers are reshaping shopping habits. Learn key strategies for engaging green customers by emphasising sustainability, transparency, and ethical practices.
Read more: Understanding the eco-conscious customer